About Us

Images of Violence by Mad Hat Ads Group is a New Zealand lighting and signage studio focused on one thing: high-impact LED neon — the kind that turns walls, shopfronts, bars, and studios into focal points without the fragility or running costs of traditional glass neon. We are based in Auckland and work with customers everywhere from CBD retail to home offices across the country.

What we do

We design, source, and supply LED flex neon signs: ready-made phrases and motifs from our catalogue, plus custom lettering, logos, and one-off commissions for brands, venues, and private spaces. Every piece is built around efficient silicone LED flex on clear acrylic backing — bright, even colour, low heat, and straightforward wall mounting.

Our day-to-day work spans e‑commerce fulfilment (picking, QC, packing), pre-sales advice on size and colour for your room or facade, and design support when you need a mock-up or a quote for something that does not exist in the shop yet.

Who we serve

  • Homes & rentals — bedrooms, gaming setups, content studios, feature walls.
  • Hospitality — bars, cafés, clubs: “Open”, cocktail lines, custom venue names.
  • Retail & offices — window displays, reception branding, campaign phrases.
  • Creators & events — backdrops, launches, pop-ups that need portable wow-factor.

Why LED flex, not glass neon

Classic glass neon is beautiful but heavy, brittle, and hungry for power. Our signs use LED flex inside a silicone jacket: vivid colour, long life, and a fraction of the energy draw. They are safe around crowds and kids, easier to ship nationwide, and simple to maintain — which is why we bet the business on this technology for the New Zealand market.

How we operate

Orders placed on this site are prepared from our Auckland operations hub (ANZ Centre, Albert Street). We aim for fast dispatch on catalogue items and clear communication on lead times for custom work. Returns and privacy are covered in our Policies; for anything nuanced, contact us by phone, email, or the on-site form.

The name

“Images of Violence by Mad Hat Ads Group” is a deliberate contrast: light as intensity — not aggression. We like signage that hits hard visually while staying playful, cinematic, and unapologetically bold. If that sounds like your space, we are probably a good fit.

Support Bot
How can we help?